Trainers by Diesel, Lace-up fastening, Padded tongue and cuff, Pull tab, Zip back, Gold-tone Diesel logo tab, Moulded tread. Founded by Renzo Rosso in 1978, Diesel has since become a part of global youth culture, with its pioneering new styles and creative design methods. Known throughout the world for their jeans, Diesel now boasts a full clothing and accessories line that embraces the label's inimitable laid back style.